Technical and Professional Skills
Understanding of accountancy / business models:
Evidence of wider reading by use of highly appropriate theory / concepts / business models.
Demonstrates thorough understanding of the theory / concepts / business models by fully explaining / reviewing / evaluating the theory / concepts / business models chosen.
Links theory / concepts / business models appropriately to organisation studied.
Identification and full discussion of the limitations of the application of theories in the chosen context.
Application of accountancy / business models:
Insightful and critical application of theory / concepts/business models to the project topic.
Theory/concepts /business models applied appropriately to the research approach (e.g. for primary research questionnaires / interview questions or for secondary research justified use of effective and relevant comparator /benchmark).
Very few errors in the calculations or other aspects of application of the theory/concepts/business models.
Evaluation of information, analysis and conclusions:
High level of critical thought shown in the analysis and a rigorous approach to the evaluation of information.
Full, clear and accurate analysis of the evidence gathered against the theories considered.
Identification and analysis of trends relating to wider factors and / or corporate /organisational strategy.
Clear conclusions are well reasoned referring to the research aim, supported by the models used and the evidence gathered in the chosen context.
Where relevant, well reasoned practical recommendations made.
Presentation of project findings
Can engage reader in a highly professional manner and produce a relevant and coherent project report with appropriate structure.
Good structure using appropriate headings and sub headings appropriate to subject and audience.
Graphs/charts used very effectively to convey findings in a manner suitable for a business audience.
Use of language generally appropriate, meaning is mostly clear.
Grammar, spelling and punctuation mainly accurate.
Style is acceptable to a business audience.
Information gathering and referencing:
Clear evidence of a range of relevant information sources. At least 2 types of source e.g. text books / journal articles / company sources / newspapers / business journals. Some online sources must be used.
Acceptable academic writing including the paraphrasing of material from relevant sources.
Clear evidence of the use of systematic referencing. Harvard referencing is the Oxford Brookes standard, other recognised methodologies are acceptable if applied methodically.
The list of references includes the references cited in the body of the text and no others. All citations used in the body of the text are included in the reference list and can be traced to source.
For primary research, appropriate choice of sources, justifiable sample strategy with relevant permissions.
Shows clear evidence of having accessed online information sources and having created and submitted a spreadsheet file (which incorporates and clearly demonstrates use of varied formulae).
Shows clear evidence of use of other relevant software in preparing the project report.
Skills and Learning Statement
Addresses both questions.
Shows ability to reflect on judgements made / actions taken during project work.
Evidence of recognising and identifying own strengths and weaknesses and personal development.
A copy of the presentation to the Mentor is included.
The presentation summarises the findings, analysis and conclusions of the research report.
The presentation should consist of 10-20 slides which are capable of being delivered in 15 minutes at an acceptable pace.
Presentation has appropriate structure and the content is clearly linked to project report findings.